Employers, give it the personal touch when reaching out to our registered professionals...
Use your access to candidates to do what we can’t – connect personally with an individual about the nature of your business and the available role.
First impressions counts. Keep in mind that the candidate might never have heard of you or your available job. If there is nothing personal in your approach, you could potentially lose the opportunity. Just like when you're trying to secure a new member.
Take the opportunity to connect, one to one, with professionals that share your values, your passion and can relate to the mission of your business. Let them know why you’ve singled them out…
Hi, [name of candidate].
I saw your profile on HealthyPeople and notice we share an enthusiasm/experience in [population/discipline/training style]. We're currently recruiting and would welcome the opportunity to show you through our facility and provide details on the available role?
You can contact me directly on [number/email]. I hope to hear from you soon.
Why might this approach be more successful?
You’ve addressed the person by their name and identified why they might enjoy working in your facility. You’ve also provided your direct contact details. Their first impression of you is going to be one of respect and making them feel valued – if you’re intention is to stand out among the competition as an employer of choice, this is certainly a step in the right direction.
‘But I need staff now!’ you say. ‘I’ve not the time for this.’
If you’ve neither the time nor the interest in a personal approach, just post an ad! We’ve invested a lot of time and money making our job advertising service as effective as possible. We understand direct contact is not for everyone, although we certainly encourage all fitness employers to add it to their recruiting toolkit. Job advertising does have its limitations.
Ongoing recruitment is at the heart of all successful businesses.
Regular contact with professionals in your area provides you with the greatest chance to build the most profitable team possible. When you tailor your approach to individual candidates, even those not ready for a role right now may become an easy placement in the future.
From a recent post on ‘How to Approach Passive Candidates‘ by Seek.
“Candidates were potentially annoyed when contacted by recruiters... if they believed the recruiters were “lazy” by sending out mass messages, were impersonal, or weren’t genuine because they didn’t follow through on their initial message.”
Seek also note that candidates appreciate personal connection, getting a response to emails, provision of insight and professional development advice and knowing that you are friendly, reliable trustworthy and honest.
Check out our membership options here.